PopularityThe “Fat Loss 4 Idiots” program has been the most popular weight loss product available in the Clickbank marketplace day after day for many years now. Clearly many people are attracted to this diet’s main two features which are ease of use (it’s “4 idiots” after all) and the extreme speed of fat loss that people who use this approach have (9 pounds lost every 11 days on the diet.)Something DifferentThis isn’t another low calorie or low fat diet. It’s something else entirely. It doesn’t require any calorie counting. Instead this simple plan tells you exactly what you should be eating each and every day. This makes it so simple that even an “idiot” can follow it (hence it’s name.)No Exercise NecessaryMany weight loss programs require some kind of exercise in order to lose weight but not this plan. No exercise regimen is included as a part of this program because exercise is not required to lose weight with it. If you want to add exercise then that’s fine, but it is not necessary to do so.Lose 9 Pounds Every 11 DaysThe fact that the diet plan is very easy to follow plays a huge part in it’s popularity but it’s not the only reason, or even the biggest reason, that it’s so popular. I think the speed of weight loss that can be achieved with this program is an even bigger element. The average dieter on the “4 idiots” plan loses an amazing 9 pounds every 11 days. This means that it’s quite easy to lose over 20 pounds in just one month following this plan.